About us

Welcome to Quein’s – your trusted destination for premium quality seafood products, proudly managed and operated by ALA TRADING CO.

Founded in December 2017, ALA Trading Company has grown to become one of India’s most respected processing and trading companies, committed to delivering the highest quality without compromise. Whether for domestic distribution or export, our products meet the same exceptional standards – because we believe every customer deserves the best.

Our Vision

Our vision is to have 100% delighted customers with an untarnished reputation. We aim to consistently exceed customer expectations by maintaining world-class food safety, quality, and service across every transaction.

What Makes Us Different

At Quein’s, we don’t just sell products – we deliver promises. We manufacture our own line of high-grade products and also collaborate with carefully vetted vendors to source the finest seafood at Value for Money (VFM) prices. Our commitment ensures a win-win for our customers, suppliers, and our team.

  • Superior Quality: Each product is monitored closely to meet exact specifications.
  • No Chemicals: All our products are chemical-free and as natural as possible.
  • Custom Packaging: Products are packed to customer specifications using their branding.
  • Timely Deliveries: We follow strict delivery timelines via road, air, or rail as needed.

Our Product Focus

We specialize in seafood products, processed and packaged under strict supervision to guarantee freshness, safety, and taste. Every product includes detailed labeling with batch numbers, manufacturing/expiration dates, and all regulatory compliance marks.

Target Market

We proudly serve a broad domestic customer base including:

  • Wholesalers & Distributors
  • Major Caterers & Guest Houses
  • Restaurants with high seafood demand

Logistics & Delivery

We offer ex-factory pricing by default, but also provide doorstep delivery upon request. Our preferred mode of transportation is via refrigerated road vehicles, ensuring freshness and maintaining cold chain integrity. All deliveries are supervised by an ALA representative and validated upon receipt.

Leadership Team

Quein’s success is driven by a dedicated and experienced leadership team:

  • Esha Atreya – Managing Director
  • Prakash Atreya – Head of Sourcing & Operations
  • Mira Chandrasekhar – Chief Financial Officer
  • Huma – Head of Procurement
  • Vidya Swaminathan – Accounts
  • Chandrasekhar – Operations & MIS

Our Promise

We don’t just promise Quality, Value for Money, and Excellent Service—we live by it. Every day, we challenge ourselves to set new benchmarks in the industry while delivering seafood that’s fresh, safe, and responsibly sourced.

Thank you for choosing Quein’s. Your satisfaction is our success.